Working with cross-functional teams to plan and build new models is Karl’s specialty. He’s worked on both B-to-B and B-to-C across categories building brands and solving business problems with creativity. 

With 24 years at various agencies and experience in CPG, financial services, retail, direct, eCommerce, loyalty, and promotions he’s worked with teams on developing brand equities, launching new products and campaigns, and selling-in to key customers and executive teams.